The Game Plan
Custom Social Media Strategy + Support
If you know you’ve got something worth sharing online, but your social presence feels more shrug emoji than strategic, The Game Plan is the antidote.
It’s a fully custom social media strategy intensive designed to get you showing up with clarity, consistency, and content that actually pulls its weight — not just posting whatever popped into your head while brushing your teeth. (No judgment. We’ve all been there.)
You’ll walk away knowing exactly what you want to be known for, what deserves your energy, and how to show up online in a way that feels polished, cohesive, and very much like you.
Does this sound familiar?
→ You’re posting regularly, but you’re not getting results. Something’s not working… but you can’t tell what.
→ You’re launching something new, and “figure out plan for social??” has been at the bottom of your to-do list for months.
→ You’ve got ideas, but no direction — just a saved folder full of Reels and trending audios that you don’t know how to make work for your voice, brand and goals.
→ You don’t need help making content, you have plenty, but you need someone to help you sort through, clarify and organize it.
→ You want to be known for what you do but your messaging feels like a rambling monologue, not a thought leader’s clear POV.
→ You’ve worked with social pros before but everything felt generic, templated, and disconnected from what you actually want to say.
It’s not that you’re not trying…
You just don’t have a content strategy that actually works for you: your workflow, your business, your personality, your goals. Once that’s in place, everything gets lighter.
You’ll open your social apps because you want to, not because you feel behind. Social stops being a chore, and starts behaving like a tool.
You’ll feel clear instead of chaotic. No more half-baked posts and no more spiraling because you “should have posted.”
And you’ll sound like yourself again, instead of vaguely echoing whatever everyone else in your niche is doing this week.
less cringe
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more clarity
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less cringe
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more clarity
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less cringe
✺
more clarity
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less cringe ✺ more clarity ✺ less cringe ✺ more clarity ✺ less cringe ✺ more clarity ✺
Meet your strategist, Jessie Lochrie
I’ve spent the last decade in the digital trenches, building social and content strategy for international brands, public figures, startups, nonprofits, and entrepreneurs.
I’ve crafted Instagram posts for Olympians, royals, and billionaires. I’ve scaled social accounts to millions of impressions — and then done it again (and again).
I’ve launched campaigns that sold out product lines and helped businesses hit their best sales months, then their best sales years. I’ve made more than a few things go viral, and honestly? I don’t recommend it unless you’re VERY well-rested.
In the past year, I’ve generated over 32 million social impressions for my clients, with an average engagement rate of 4.8% (that’s 2–5x higher than the industry average) and an average follower growth rate of 12% (2–6x higher than typical growth).
So when I say I know what works on social, I mean it. I’ve developed a clear philosophy and a repeatable system for content that connects and converts, no matter what the algorithm is doing.
Want the receipts? Here’s a few case studies.
SELECT CLIENTS AND PARTNERS
Oprah's Book Club
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NOËLLE FLOYD
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Apple Books
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Kastel Denmark
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Walmart
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USHJA
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Helen Kaminski
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Manhattan Saddlery
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Dear Horse World
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Oprah's Book Club ✺ NOËLLE FLOYD ✺ Apple Books ✺ Kastel Denmark ✺ Walmart ✺ USHJA ✺ Helen Kaminski ✺ Manhattan Saddlery ✺ Dear Horse World ✺
How it all goes down
Part I — Intake + Kickoff
First, you’ll fill out a detailed discovery questionnaire to give me context on your brand, your goals, your pain points, and what’s been happening on your social so far. Once that’s submitted, we’ll hop on a 60-minute kickoff call to dig in properly, clarify your positioning, and refine your voice.
You bring the questions, the scattered thoughts, the “I know this isn’t quite right but I can’t explain why” energy. I bring ten years of social strategy experience and a knack for cutting through the noise. Most people leave this call saying, “Ohhh. That’s what I’ve been trying to say this whole time.”
Part II — Strategy Development
After our call, I go offline and build your custom social media strategy. This isn’t a generic set of “educate, entertain, inspire” pillars and a random posting schedule. It’s a structured, thoughtful roadmap that reflects your brand, your energy, and the way you operate.
I refine your positioning, define your goals for the next 3–6 months, and determine where your focus should be, what can be deprioritized, and how often you realistically need to show up. From there, I develop 3–5 signature content themes that anchor your presence, along with 30+ tailored post ideas for each one and a 4-week sample calendar so you can see how it all comes together.
It ends up as a 20–25 page PDF deck you can refer back to as you move forward. The goal isn’t to overwhelm you with ideas. It’s to give you a clear creative direction, a confident structure, and enough runway that you stop second-guessing every post.It typically ends up as a 20–25 page PDF deck you can refer back to as you move forward. The goal isn’t to overwhelm you with ideas, but to give you a clear creative direction and a system you can actually work from.
Part III
Once your Game Plan strategy is ready, we’ll meet for a 60–75 minute strategy presentation call where I walk you through everything live. You’ll understand the why behind each decision, what to prioritize first, and how it all fits together.
After that, you’ll receive the finalized strategy deck and recording, plus 14 days of email-based follow-up support to help you apply the strategy confidently. This window is for clarification and implementation questions — not ongoing post approvals, calendar plotting, or daily content coaching. You’ll have the plan, the day to day execution is all you!.
Is this right for you?
All systems are a go if…
✔ You’re ready to show up on social with confidence, consistency, and your own point of view.
✔ You’ve got something to say or sell, and you’re tired of winging it.
✔ You’ve been posting consistently for at least 2–3 months and have real data, even if it’s confusing.
✔ You’re over generic “educate, entertain, inspire” social tips and want customized, in-depth advice.
✔ You don’t need daily hand-holding, but you do want structure, direction, and a clear plan.
✔ You’re ready to implement. (The magic only works if you use it!)
We’re not a good fit if…
✖ You’re looking for done-for-you content creation, brand design, or someone to run your account.
✖ You haven’t launched yet and don’t have anything to promote, sell, or show.
✖ You want someone to plot every post on a calendar and OK each Reel before it goes live.
✖ You’re chasing a quick viral moment instead of building something sustainable.
✖ You want to stay vague online and avoid taking a clear stance.
✖ You’re looking for ongoing content strategy or social media management.
stop guessing
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start growing
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stop guessing
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start growing
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stop guessing
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start growing
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stop guessing ✺ start growing ✺ stop guessing ✺ start growing ✺ stop guessing ✺ start growing ✺
Here’s exactly what you get
→ A 60-minute kickoff call to clarify your goals, audience, and unique POV
→ A fully customized social media strategy (20–25 pages) tailored to your brand, voice, and needs
→ A clear brand, audience, and positioning snapshot
→ Defined goals for the next 3–6 months so you’re not just posting aimlessly
→ A recommended platform strategy, content mix, and posting cadence
→ 3–5 signature content themes that anchor your presence
→ 30+ post ideas for each theme (yes, really)
→ A 4-week sample content calendar to show you how it all comes together
→ A 60 minute strategy presentation call where I walk you through everything live
→ A recording of that call so you can revisit it anytime
→ 14 days of email-based follow-up support for clarification and implementation questions
You have questions, I have answers
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The Game Plan works best for people who are comfortable with the basics of social media and are ready to show up more clearly and consistently, not those starting from absolute zero.
If you’ve truly never posted before, this is probably too early. If you’ve used social media personally or professionally and have something to say or sell — let’s do it!
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If you’ve got a service, offer, or product to market, we’re good to go — even (and maybe especially!) if you haven’t launched yet. If you’re still dialing in your angle or positioning, or you’re mid-pivot, I can help with that too.
But if you’re pre-launch with a product-based business and don’t have samples, visuals, or the product itself yet, hang tight until there’s more to work with — unless you’ve got enough samples for a brand shoot and that’s already in motion.
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Primarily Instagram, but what you learn can be adapted to Facebook, TikTok, LinkedIn, and more. And yes, I’ve run strategies and campaigns across all of those platforms (and still do today).
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If you’re a born performer who loves being on camera, we’ll run with that. But most of us aren’t built that way, and I firmly believe you don’t need to film Reels with your face or build a “personal brand” around your life and personality to market a business online.
The Game Plan is custom-built around your strengths, your comfort level, and what feels sustainable. You can build trust, connection, and a strong online presence without becoming a talking head. (Do you know what I look like? I didn’t think so...)
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Most Game Plans are completed within 3–4 weeks from purchase to final delivery, depending on scheduling and responsiveness. Your 14-day implementation window begins upon delivery of your final strategy framework.
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I’ll send you a brand discovery questionnaire to fill out. You’ll need a general sense of what you offer, who you want to reach, and what your goals are. That’s it—I’ll help you clarify everything else during our kickoff call.
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Nope. I’ll give you the strategy, the ideas, the plan, and visual direction—but no done-for-you graphics, videos, or brand design.
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Yes!
We walk through it together live during your strategy presentation call, and you’ll receive a recording to revisit anytime.
You won’t be left staring at a 25-page PDF wondering what to do next.
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Perfect. You can hand off your strategy and content map to a team member, assistant, or social media manager to execute. They’re also welcome to join the kickoff and follow-up calls if you want to loop them in directly.
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You’ll still have your full strategy framework and call recording.
If you’d like additional feedback or strategic check-ins, you can book a Power Hour or explore longer-term consulting.
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Maybe you took a course that gave you a formula that didn’t make sense for your business, or hired a social media manager leaning on “educate, inspire, connect” as content pillars. If it didn’t work, that’s not on you.
You deserve better than recycled advice. I’ve spent over a decade in this field testing, refining, and building strategies for major brands and corporations. I’m not here to gatekeep what I’ve learned, I’m here to hand it to you.
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I can’t promise specific results — there are just too many variables (like, say, your product getting stuck in the Suez Canal).
What I can promise is a strategy that reflects your value and helps you build real connection with your audience. And the strategies I create have fueled to sales, client conversions, and audience growth, over and over again, for many years.
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The Game Plan is $2,999 paid in full, or 2 monthly payments of $1,599 ($3,198 total).
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No — because this is a fully custom strategy built specifically for you and your business, all sales are final. If you’re not sure whether this is the right fit, feel free to reach out before you book, I’m happy to help you make sure it’s a good call.