Social Media Audits
The high-level social media analysis you’ve been looking for.
A clear look at how your social is performing and how to make it better — without burning out or blowing your marketing budget.
Grounded in 10+ years of hands-on experience running social for global brands and major public figures.
What this is
A social media audit is a focused review of your public-facing social presence. I look at your content from the outside, the way a potential customer, client or collaborator would, and assess:
→ What’s working and why
→ Where you’re missing opportunities
→ What feels unclear, misaligned, or outdated
→ The small shifts that will actually move the needle
This isn’t about algorithm hacks, content trends, or endlessly tweaking post times. It’s about understanding how your social supports your broader goals, whether your message is coming through as intended, and how to make it more effective without making it more complicated or time-consuming. (Unless you want that!)
What you’ll get
→ An in-depth review of your social presence, across one to three accounts
→ A brief intake form on your goals, pain points, and priorities
→ Profile-level feedback on bios, links, highlights/pins, and first impressions
→ Content analysis on what’s working, what’s stale, and why
→ A review of top-performing content and the patterns behind it
→ Notes on engagement, audience alignment, and positioning
→ Clear, prioritized next steps you can implement right away
→ Recommendations for tools and resources I actually use
→ A written audit of the above, delivered as a PDF
→ A Loom video to walk through the audit and explain the “why”
→ Custom options for follow-up support, outlined with your audit delivery
Who this is for
→ You’re a brand, business, or creator with an established, active social presence
→ You’re posting regularly, but not getting the results you want
→ Your content looks “fine,” but doesn’t really reflect you
→ You’re spending a lot of bandwidth on social and aren’t sure it’s worth it
→ You want expert, honest feedback without a long-term engagement
This probably isn’t the right fit if…
→ Your social accounts are only a few months old, or have been dormant
→ You’re looking for content ideas, caption prompts, or a posting calendar
→ You want competitive research to generate inspiration or concepts
→ You’re expecting logo, visual identity, or brand design feedback
→ You’re buying followers or engagement
How it works
Each audit covers one to three social media accounts on Instagram, Facebook, TikTok, LinkedIn, Threads, or X. All accounts should belong to the same brand — no unrelated side projects, please!
The number of accounts reviewed doesn’t change the depth of the feedback, it just changes the lens. If you submit one account, I’ll go deep on that platform: content, positioning, patterns, and performance. If you submit multiple accounts, I’ll zoom out and look at how they’re working together (or not).
Once you’ve booked your audit, you’ll get an intake form via email within a business day. If you’d like to include a few screenshots of recent analytics or insights, you can to upload those with your intake form. Audits are based on public-facing content only, with no login access required.
Your completed audit will be delivered within 7 business days of receiving your intake form. You’ll receive an in-depth PDF paired with a Loom walkthrough, plus optional recommendations for follow-up or implementation support if you want it.
I take on a limited number of audits each month. If spots fill, a waitlist will open and availability will resume the following month.
Meet your fearless leader
I’ve spent over ten years in the social media trenches, building strategy, creating content, leading teams, and growing communities at Oprah’s Book Club, Noëlle Floyd, USHJA, Helen Kaminski, and a bunch of places where I signed an NDA.
Along the way, I’ve studied how platforms evolve, how audiences behave, and what actually drives attention, connection, and action over time. I don’t get hung up on the daily whims of the algorithm, I don’t have “hacks” to offer, and I won’t waste your time telling you to chase trends you aren’t aligned with. I believe in quality over quantity, embracing a distinct point of view, thoughtful experimentation supported by data, and using platforms and as tools rather than seeing them as gods.
That perspective comes from years of hands-on work: creating and publishing content, analyzing results, and engaging with audiences almost every day. I’ve tested these principles repeatedly at scale, across many accounts, platforms, and audiences, and they’ve driven real growth, stronger positioning, and measurable business results regardless of industry or social platform.
So when I look at a social media account, I’m not doing guesswork. I’m applying years of pattern recognition, performance data, and real-world experience to quickly see what’s working, what’s not, where things are breaking down — and where to go next.
