Social Media Audit
Go beyond trend-chasing and algorithm chatter.
This is a strategic deep-dive into your social media, paired with a clear roadmap to build authority, increase visibility, and drive measurable growth.
I’ve helped brands and creators double their audiences in months, sustain engagement up to 5x industry norms, turn viral moments into national press, and translate social presence into record-breaking sales. Let’s do the same for you.
less noise
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more nuance
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less noise
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more nuance
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less noise
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more nuance
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less noise ✺ more nuance ✺ less noise ✺ more nuance ✺ less noise ✺ more nuance ✺
Want expert eyes on your content? A gut check? A truthful “here’s what’s actually happening”?
Maybe you’re posting consistently but engagement feels random. Maybe a Reel pops off… then brings in the wrong crowd.
Maybe your bio technically makes sense, but it’s not pulling people in. Maybe everything looks polished, but nothing is compounding.
You’re not lazy, and you’re not bad at marketing. You’re just too close to it. That’s where I come in.
What you’ll walk away with
An audit looks at how your social presence connects to authority, visibility, and actual sales. The goal is simple: strengthen what’s working, correct what’s not, and make sure every piece of your content is doing its job. You’ll leave with specific, actionable changes to make your social media stronger and more effective, including:
→ What to tighten
→ What to double down on
→ What to stop wasting energy on
→ How to align your content with your actual offerings
→ How to make your profile work harder the moment someone lands on it
Sometimes that means tightening your positioning so buyers immediately get it. Sometimes it’s adjusting your content mix so your expertise is obvious in seconds. Sometimes it’s fixing structural issues that are silently costing you clicks, inquiries, or authority. Whatever it is, we find it and fix it. Every audit is specific to your business, your goals, and your voice.
“You can rely on Jessie Lochrie. She shows up, she's creative, and has deep experience. She is a true social media expert who has the knowledge and curiosity to truly bring a brand's best interest out into the world.”
— Meagan Adele Lopez
I’ve spent over a decade building social strategy, creating content, and growing communities for media, lifestyle, fashion, and equestrian brands.
I deeply understand how platforms evolve, how audiences behave, and what actually drives attention, connection, and action over time.
So when I look at a social media account, I’m not guessing. I’m applying years of pattern recognition and performance data to quickly see what’s working, what’s not, and exactly where to go next.
A few highlights from my work
Ar NOËLLE FLOYD, I delivered +21% follower growth and +512% impressions across platforms in 12 months.
At Oprah’s Book Club, I led a cross-platform social media strategy for 1M+ followers, growing IG by +50%, Facebook by +140%, and Twitter by +45%.
At Dear Horse World, I grew an IG account from 39k to 59k in six months and produced viral clips seen by millions.
At USHJA, I created a social media strategy that delivered +98% impressions and +99% interactions in one quarter.
stop reacting
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start refining
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stop reacting
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start refining
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stop reacting
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start refining
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stop reacting ✺ start refining ✺ stop reacting ✺ start refining ✺ stop reacting ✺ start refining ✺
Who this is for
✔ You’re established, but your results feel inconsistent
✔ Your content looks “fine,” but doesn’t feel powerful
✔ You’re attracting attention… but not the right attention
✔ You want direction, not reassurance
✔ You’re ready to hear + implement direct feedback
✖ Your account is brand new or dormant
✖ You’re looking for caption prompts or a content calendar
✖ You want competitive research for inspiration or concepts
✖ You’re buying followers or engagement
✖ You’re not open to direct, honest critique
How it works
You’ll fill out a short intake form outlining your goals, services or products, and where you feel stuck. Then you’ll send 1–3 social accounts under the same brand. Within 7 business days, you’ll receive:
→ A detailed written audit (PDF)
→ A Loom walkthrough explaining what I’m seeing
→ Clear, prioritized next steps
Audits aren’t surface-level commentary; they’re a strategic analysis of how your social presence connects to authority, visibility, and sales or growth. Spots are limited each month to ensure every audit is deep and specific.
less scrolling
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more substance
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less scrolling
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more substance
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less scrolling
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more substance
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less scrolling ✺ more substance ✺ less scrolling ✺ more substance ✺ less scrolling ✺ more substance ✺
Frequently asked questions
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A social audit is best for established brands or creators who are already posting consistently, but feel like something isn’t working or want a fresh perspective.
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You can submit 1–3 social accounts under the same brand.
If it’s one platform, I go deep into content patterns, positioning, and engagement signals.
If it’s multiple, I zoom out to assess how they work together, where they overlap, and where gaps exist.
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No login access is required. I review public-facing content, and any optional screenshots you choose to provide in your intake form.
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No — this is a strategic audit with no content creation or ideation involved. You’ll receive detailed recommendations and clear next steps, but implementation is up to you (or your team).
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No one can guarantee specific results. What I can promise is a clear, strategic roadmap based on what’s actually happening in your account, and direct, actionable feedback to strengthen it.
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You’ll receive an email with a link to your intake questionnaire within 1 business day of booking. Once your intake form is submitted to us, you’ll receive your completed audit within 7 business days.
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Due to the depth and custom nature of each audit, all sales are final.
Ready?
If your social presence feels close, but it’s not quite clicking… this is the cleanest way to fix it.
Once your purchase is complete, you’ll receive your intake form within one business day,. Audits are based on public-facing content; no login access is required. Your final audit will be delivered 7 business days after you submit your intake form
Spots are limited each month, so I can make sure each audit is deep, thoughtful and specific.