Case Studies & Client Results
NOËLLE FLOYD & Dear Horse World
We rebuilt the social ecosystem for equestrian streaming platform NF+ and companion podcast Dear Horse World to align their tone, visuals, and storytelling under a unified strategy that reignited connection with their 470,000+ followers and brought the brand back to the center of the sport’s conversation.
The NF+ social accounts saw +21% follower growth, +512% impressions, and +66% interactions in one year; while the Dear Horse World Instagram following grew 48% in six months.
Oprah’s Book Club
We led social media strategy, copywriting, and content production for Oprah’s Book Club across social, podcast, and video — supporting one of the most recognized literary communities in the world with a combined audience of more than one million followers. Each Book Club selection was translated into a cohesive digital campaign designed to spark conversation, celebrate authors, and drive book sales.
Over two years, this work contributed to 64% total audience growth, including a 60% increase on Instagram, 140% growth on Facebook, and a 45% rise on Twitter, cementing the Book Club’s position as one of the most engaged literary communities online.
United States Hunter Jumper Association
We developed and executed a social media strategy based around evergreen content for the United States Hunter Jumper Association with the goal of consistency, clarity, and genuine connection within a growing audience of equestrian athletes and fans.
In the past year, total impressions increased 630% to 16 million, while audience size grew 72% to more than 150,000, with an Instagram reach of 9 million and Facebook reach of nearly 7 million.
Kastel Denmark
We led social media strategy and execution during a six-month growth phase for this equestrian activewear brand, aligning campaigns and content with e-commerce goals and seasonal launches.
Organic impressions rose 120% and engagement climbed 204%, contributing to the brand’s highest e-commerce revenue month on record. We also secured a brand partnership with a creator reaching 1.6 million followers, strengthening visibility and credibility across the sport and lifestyle space.
Helen Kaminski
Our digital marketing and e-commerce operations helped this luxury women’s fashion line achieve a 30% year-over-year increase in both e-commerce traffic and revenue. Our strategies enhanced the brand’s online presence, growing engagement, improving user experience, and driving conversions.
Manhattan Saddlery
Our marketing and business development efforts generated consistent year-over-year revenue growth for this boutique tack shop over four consecutive years. The result: a 27% overall revenue increase and a 100% jump in e-commerce sales, as well as press coverage in The New York Times and Equestrian Living, solidifying the brand’s position in the equestrian retail market and expanding its customer base.