Case Studies & Client Results
NOËLLE FLOYD & Dear Horse World
We rebuilt the social ecosystem for equestrian streaming platform NF+ and companion podcast Dear Horse World to align their tone, visuals, and storytelling under a unified strategy that reignited connection with their 470,000+ followers.
The NF+ social accounts saw +21% follower growth, +512% impressions, and +66% interactions in one year; while the Dear Horse World Instagram following grew 48% in six months.
The result: a revitalized media presence reaching millions of equestrians each month and reestablishing the brand’s position at the center of the sport’s digital conversation.
United States Hunter Jumper Association
We developed and executed a social media strategy based around evergreen content for the United States Hunter Jumper Association with the goal of consistency, clarity, and genuine connection within a growing audience of equestrian athletes and fans.
In the past year, total impressions increased 630% to 16 million, while audience size grew 72% to more than 150,000, with an Instagram reach of 9 million and Facebook reach of nearly 7 million.
Kastel Denmark
We led social media strategy and execution during a six-month growth phase for this equestrian activewear brand, aligning campaigns and content with e-commerce goals and seasonal launches.
Organic impressions rose 120% and engagement climbed 204%, contributing to the brand’s highest e-commerce revenue month on record. We also secured a brand partnership with a creator reaching 1.6 million followers, strengthening visibility and credibility across the sport and lifestyle space.
Oprah’s Book Club
Our social media strategy, copywriting, and content production for Oprah’s Book Club — a multi-platform project spanning social, podcasts, and video with a combined reach of more than one million followers — helped evolve one of the most recognized book communities in the world.
Each new Book Club selection, including Pulitzer Prize-winning Demon Copperhead by Barbara Kingsolver and instant New York Times bestseller Finding Me by Viola Davis, was transformed into a digital campaign that sparked discussion, celebrated authors, and drove book sales.
Over two years, this led to 64% total audience growth, including a 60% increase on Instagram, 140% boost on Facebook, and 45% rise on Twitter — cementing the Book Club’s place as one of the most engaged literary communities online.
Manhattan Saddlery
Our marketing and business development efforts generated consistent year-over-year revenue growth for this boutique tack shop over four consecutive years. The result: a 27% overall revenue increase and a 100% jump in e-commerce sales, as well as press coverage in The New York Times and Equestrian Living, solidifying the brand’s position in the equestrian retail market and expanding its customer base.
Helen Kaminski
Our digital marketing and e-commerce operations helped this luxury women’s fashion line achieve a 30% year-over-year increase in both e-commerce traffic and revenue. Our strategies enhanced the brand’s online presence, growing engagement, improving user experience, and driving conversions.