Power Hour 1:1 Strategy Sessions

Tackle a big q or get an expert second opinion in a focused 60 minutes with Roan Pony founder Jessie Lochrie .

Whether you’re navigating a brand evolution, sorting out the moving parts of your marketing, or just feeling stuck, you’ll get no-BS advice and insight that comes from deep industry experience and someone who’s seen, well, everything.

Meet your strategist, Jessie Lochrie

I’ve spent the last decade in the digital trenches, building social and content strategy for international brands, public figures, startups, nonprofits, and entrepreneurs.

I’ve crafted Instagram posts for Olympians, royals, and billionaires. I’ve scaled social accounts to millions of impressions — and then done it again (and again).

I’ve launched campaigns that sold out product lines and helped businesses hit their best sales months, then their best sales years. I’ve made more than a few things go viral, and honestly? I don’t recommend it unless you’re VERY well-rested.

In the past year, I’ve generated over 32 million social impressions for my clients, with an average engagement rate of 4.8% (that’s 2–5x higher than the industry average) and an average follower growth rate of 12% (2–6x higher than typical growth).

So when I say I know what works, I mean it. I’ve developed a clear philosophy and a repeatable system for strategy and content that connects and converts, no matter what the algorithm is doing.

Want the receipts? Here’s a few case studies.

“Experienced, creative, and incredibly knowledgeable when it comes to strategy and storytelling — Jessie has a great ability to turn big ideas into clear, compelling brand narratives."

— Carly Prosser

Areas of expertise

  • → Social strategy and audience growth

    → Community building and engagement

    → Influencer campaigns and brand partnerships

    → Email marketing strategy and content

    → Google Ads and Meta Ads

  • → Defining your niche & target audience

    → Competitor analysis

    → Creative direction and visual identity

    → Brand positioning and voice

  • → Launch planning and campaigns

    → Creating a freelance or consulting business

    → Marketing for pro riders, trainers, and sale programs

    → Building a social media agency or creative business

    → Marketing for pro riders, trainers, and sale programs

  • → Product development and offer strategy

    → E-commerce operations and optimization

    → DTC sales strategy + marketing

    → Pricing, margins, and positioning across channels

Clients & industries supported

Equestrian businesses and services

Tack shops, feed companies and treat brands, sales barns and programs, stallion owners and stud services, custom barn and facility builders, pro riders and trainers

Consumer brands & retailers

DTC brands and startups, luxury fashion and retail brands, wholesale apparel companies, brick and mortar stores

Creative & media professionals

Graphic designers and copywriters, photographers and videographers, influencers and personal brands, social media managers

Agencies & platforms

Consulting firms and creative agencies, digital media platforms and publishers, media companies and streaming platforms

Community & mission-driven orgs

Membership and subscription services, nonprofits and advocacy organizations, therapeutic riding programs

"Jessie understands the culture and nuances of the equestrian community, and can provide advice that truly makes an impact for your brand."

— Ashton Shura

Book your session

Each strategy session is a 60-minute video call, though you’re welcome to go camera-off if it’s that kind of day. To make a booking, complete your payment at the link below and you’ll be directed to a scheduling page where you can put a call on my calendar.

All payments are nonrefundable, but if something comes up, you’re welcome to reschedule at least 24 hours in advance. Cancellations with less 24 hours notice, or no-shows, are forfeited and will not be refunded or rescheduled.

Questions, concerns, or want more details? Drop me a line via email!