Strategic Advisory 1:1

For founders and entrepreneurs who are scaling, pivoting, or screaming into the void.

A 1:1 consulting container that gives you expert eyes on your marketing, data-backed guidance on growth, and someone in your corner who gets it.

Want a sounding board? A secret weapon? A CMO in your back pocket? Hi.

Maybe your growth has stalled. Maybe you’re stretched too thin. Maybe you’re smart enough to know what you don’t know, or worried you’re making decisions based on vibes instead of data.

Am I missing something obvious? Should I be running more ads? Does marketing feel like a black hole to everyone or just me?

You don’t need a 10-person agency. You need someone who can listen to you rant about Instagram reach and then calmly say: “Okay, here’s the real problem and what we could do about it.”

Strategic Advisory is for that moment— when you can see the potential but feel bottlenecked, and need a pro who’s been in the trenches to step in, zoom out, and make the whole machine run better.

This is how we do it

Focused, high-impact sessions to work through ideas, troubleshoot problems, and keep you moving forward with clarity and intention.
Access to me in Slack twice a week — for feedback, guidance, or when something’s just not clicking.
A monthly look at your social insights, ad performance, or sales data to help you spot trends, assess progress, and make smarter decisions.
Whether you’re rolling something out or rethinking your direction, you’ll have my decade of experience to help guide you.
I won’t hand you a template — I’ll help you shape a plan that works for your brain, your business, and your life.

What you’ll actually get

Tactical insight that connects the dots

Whether it’s social media or performance marketing, product development or email campaigns, back-end ops or team delegation, I advise across channels so your planning, execution, and operations work together.

Marketing that does more than just look pretty

I’ll help assess what’s working across (and what’s not) so you can double down on what really drives your growth and revenue.

Monthly analytics audits

I’ll review your performance marketing, sales and inventory data, or social metrics each month to identify where to optimize or what’s falling through the cracks.

Stronger brand and content direction

We’ll review your positioning, messaging, campaigns, and creative so everything you put out is in sync and generates visibility, engagement, and trust.

Space to lead your way, support when it matters.

You stay in the driver’s seat, but I’m here when decisions get high-stakes, the big picture feels fuzzy, or you need a brainstorming partner.

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Not a coach, not a consultant, but a secret third thing: someone who gets results.

I’ve spent the last 12+ years building strategy, content, and marketing for brands that shape what people buy, follow, and talk about.

I’ve consulted under NDA for household-name companies, worked on seven-figure marketing plans, and I once spent an entire day going back and forth with a British royal’s PR team over an Instagram caption. That was a weird Wednesday. But I’ve also built businesses of my own, and know what it’s like to be grinding it out alone with your laptop for weeks (or months) on end.

I bring all of that experience into my work. When we sit down together, I’m not just looking at your marketing— I’m looking at how all the pieces connect holistically, from buyer psychology to backend ops. I know how to make brands sharper, messaging stronger, and growth sustainable. I’ve done it solo, in boardrooms, and I can do it with you, too.

Highlights from my work

At Noëlle Floyd, I delivered +21% follower growth and +512% impressions across platforms in 12 months.

At Oprah’s Book Club, I led a cross-platform social media strategy for 1M+ followers, growing IG by +50%, Facebook by +140%, and Twitter by +45%.

At Kastel Denmark, I contributed to social, e-comm, and influencer marketing that helped the brand hit its highest e-comm sales month ever.

At Helen Kaminski, I oversaw a full e-comm platform migration and grew year-over-year online revenue by 30%.

At Dear Horse World, I grew an IG account from 39k to 59k in six months and produced viral clips seen by millions.

At USHJA, I created a social plan that delivered +98% impressions and +99% interactions in one quarter.

Who this is for

➝ You know you need help, but aren’t ready to hire to commit to a long-term retainer

➝ You’re building something new and want outside eyes on it from day one.

➝ You’ve got some traction but feel stuck, plateaued, or unsure of how to grow.

➝ You’re at a pivot point and need a trusted partner to help navigate what’s next.

➝ You want accountability and feedback, without someone in your inbox 24/7.

➝ You’re spinning your wheels solo and are ready for a fresh perspective.

Frequently asked questions

Most business coaches focus on mindset, motivation, or frameworks. That’s valuable (I have one myself!), but it’s not what I do. Executive Advisory is hands-on strategy for founders who are already in motion. You’ll get tactical clarity, expert feedback, and strategic partnership grounded in 12+ years of experience building brands, scaling platforms, and making businesses actually work.
Fractional CMOs embed into your team to run your marketing: they manage contractors, lead execution, oversee performance, and often act as your head of marketing. Full-service agencies have in-house teams to do the work: writers, designers, ad buyers, and strategists who implement campaigns on your behalf.
Executive Advisory is neither. You’re not hiring me to manage your team or delegate tasks to my staff. You’re getting a strategic partner who helps you make the right calls — about what to prioritize, what to tweak, and what to let go of — based on 12+ years of experience growing brands across industries. I help you zoom out, clarify your plan, and lead smarter, so your team, contractors, or agency partners can execute with confidence.
Yes. If you’re building your business from the ground up and want expert feedback, smart strategy, and a second brain to help shape the path, this container can absolutely support you.
Whatever’s most pressing. That could look like offer refinement, launch timelines, campaign pivots, content strategy, audience growth, performance marketing audits, or just talking through something you’re stuck on.
Nope! I advise — you execute. I’ll help you get clear on what to do, why it matters, and how to do it better.
If you need help bringing things to life, I’m happy to connect you to folks from my large Rolodex of trusted creatives, freelancers and marketing pros. .
We’ll set priorities together during our first calls, nd check in regularly to stay aligned. You’re welcome to share updates, wins, or questions in Slack between sessions and we’ll review progress live in our calls.
No problem. This container is designed to flex with your actual life, not be another item on your to-do list. You’ll get rescheduling options and Slack support between calls to keep the momentum going.
Yes, within reason! Slack is great for quick feedback, content checks, or “what do you think of this?” messages. Deeper dives will happen on our calls, where they get the time, context, and focus they deserve.
Sure, if having one other person (like a marketing assistant or VA) on the call helps you implement, I’m all for it. Just note that this is designed as a 1:1 container, not a group consulting space.
Strategic Advisory is a 3-month container priced at $3,750, with payment plans available.
This isn’t surface-level coaching or a one-off consult. It’s built for people who want real feedback, honest insight, and expert eyes on the parts of their business that need refining.

Apply for Strategic Advisory

Tell me a bit about your business — what’s sticky, what’s going well, and where you want to go. If it feels like a fit, I’ll invite you to a quick 20-minute vibe check call to chat through your goals, see if we click, and make sure this will give you the support you need.