1:1 CONSULTING CALLS
POWER HOUR
One hour. No fluff. Just actual answers and useful ideas from someone who’s seen, well, everything.
Our Power Hour 1:1 consulting calls with Roan Pony founder Jessie Lochrie are a chance for you to get all our expertise, with no retainer fee and no strings attached.
I consult on a wide range of topics, from big-picture brand strategy to nitty-gritty marketing ops, including:
BRANDING & MESSAGING
→ Defining your niche and target audience
→ Creative direction and visual identity
→ Brand positioning and voice
SOCIAL MEDIA & DIGITAL MARKETING
→ Social media strategy and audience growth
→ Community building and engagement
→ Influencer campaigns and brand partnerships
→ Email marketing strategy and content
→ Google Ads and Meta Ads
BUSINESS DEVELOPMENT
→ Launch planning and campaigns
→ Creating a freelance or consulting business
→ Building a social media agency or creative business
→ Marketing for pro riders, trainers, and sale programs
RETAIL & SALES
→ Product development and offer strategy
→ E-commerce operations and optimization
→ Retail buying and merchandising
→ Wholesale sales strategy + B2B marketing
→ Pricing, margins, and positioning across channels
No topic too big, no question too weird
Before you email me asking if I can help with marketing your new product idea, your best friend’s barn, or your endangered-breed stud — yes. I can. If it involves horses and marketing, chances are I’ve worked on it, advised on it, or been way too deep in the weeds with it already.
Here’s an incomplete list of clients and industries I’ve supported over the years…
Authors and publishing companies
Brick-and-mortar tack shops
Celebrities, influencers, and personal brands
Consulting firms and creative agencies
Custom barn and facility builders
DTC e-comm brands and startups
Digital media platforms and publishers
Domestic and international manufacturing & shipping
Feed companies and treat brands
Graphic designers and copywriters
Horse show organizers and event management
Luxury fashion and retail
Media companies and streaming platforms
Membership and subscription services
Nonprofits and advocacy organizations
Photographers and videographers
Pro riders and trainers
Sales barns and programs
Stallion owners and stud services
The fine print 👀
Calls are sixty minutes long and take place on Google Meet. Payments are nonrefundable, but appointments can be rescheduled with appropriate advance notice. I’m based in Los Angeles and work with clients all over the world. If you are in Europe, Asia or AU/NZ and would like to book a time not on this calendar, please drop me a line.