The Advisory

For founders and entrepreneurs who are scaling, pivoting, or screaming into the void.

A 1:1 consulting container that gives you expert eyes on your marketing, data-backed guidance on growth, and someone in your corner who gets it.

Want a sounding board? A secret weapon? A CMO in your back pocket? Hi.

Maybe your growth has stalled. Maybe you’re posting like crazy and getting the occasional viral hit, but the people it brings in aren’t your customer base. Maybe your link clicks look good but conversions are flat. Or maybe you’re stuck having the same “but it’s so expensive” DM debate with every lead. You’re not crazy — this is what marketing feels like when you’re winging it.

You don’t need a big shiny agency that doesn’t get your world. You need a partner who’ll roll up their sleeves, dig through your numbers, and tell you what’s really going on — why that launch flopped, why that Reel hit but brought the wrong crowd, why you keep attracting window-shoppers instead of buyers. Someone who can zoom out, cut through the noise, and point you toward the moves that actually work.

That’s what The Advisory is. One-on-one consulting with someone who’s run marketing for Oprah’s Book Club, global equestrian brands, and barns you’ve definitely stalked online — and who’s been in the trenches for 12+ years figuring out what works, what doesn’t, and what’s just vibes.

My job is to be in your corner, take your half-baked “should I run more ads??” spiral, pair it with real data, and point you to the sharpest, easiest wins. So instead of throwing spaghetti at the algorithm and praying, you’re making confident moves, building real momentum, and actually getting the sales + visibility you want.

This is how we do it

  • Focused, high-impact sessions to work through ideas, troubleshoot problems, and keep you moving forward with clarity and intention.

  • Access to me in Slack twice a week — for feedback, guidance, or when something’s just not clicking.

  • A monthly look at your social insights, ad performance, or sales data to help you spot trends, assess progress, and make smarter decisions.

  • Whether you’re rolling something out or rethinking your direction, you’ll have my decade of experience to help guide you.

  • I won’t hand you a template — I’ll help you shape a plan that works for your brain, your business, and your life.

What you’ll actually get

Clarity you can act on.

No more vague “optimize your funnel” fluff. I’ll show you exactly what’s working, what’s not, and what to do next. That might look like mapping out a social schedule built around your best-performing posts, or an email sequence that actually converts browsers to buyers, or adding a widget to your e-comm checkout so you know how customers are really finding you.

Marketing that brings buyers, not just followers.

We’ll cut through the noise, look at the data, and double down on what will move the needle. Sometimes that’s retargeting warm leads from your last launch, sometimes it’s cleaning up your Instagram bio so people actually click through, sometimes it’s rewriting your offer so it stops attracting “can I pick your brain for free?” people and starts pulling in ready-to-buy clients.

Data analytics you’ll actually understand

I’ll review your numbers every month — socials, sales, site traffic, email — and translate them into “here’s what’s working, here’s what to fix.” The goal is clear next steps, not another dashboard of percentages you don’t really get and never look at again.

Stronger brand and content direction.

We’ll refine your positioning and creative, so every piece you put out is doing its job. That could mean tightening your messaging so your posts attract qualified leads, building a repurposing system so one video = six different touchpoints, or structuring campaigns so they stack into visibility, trust, and sales.

Guidance fully customized to you.

This isn’t a cookie-cutter playbook, and everyone’s Advisory experience will be different depending on what they need and can execute. If you’re a service provider with a waitlist, we might focus on raising your rates and smoothing onboarding. If you’re an e-commerce brand, we can zero in on optimizing your email flows, upsells, and your inventory promos. If you’re a trainer or consultant, it could be about building a pipeline of pre-qualified leads who show up ready to buy. The framework is the same — sharp strategy, clear next steps — but the application is 100% tailored to your business.

Support when you hit the wall.

You stay in the driver’s seat, but when you’re spiraling on “should I just throw money at ads??” or second-guessing a launch, I’m the calm voice cutting through the chaos. My job is to keep you moving forward, clear-eyed and confident, instead of being stuck in panic mode or staring at Canva until 2 a.m.

Not a coach, not a consultant, but a secret third thing: someone who gets results.

I’ve spent the last 12+ years building strategy, content, and marketing for brands that shape what people buy, follow, and talk about.

I’ve consulted under NDA for household-name companies, worked on seven-figure marketing plans, and I once spent an entire day going back and forth with a British royal’s PR team over an Instagram caption. That was a weird Wednesday. But I’ve also built businesses of my own, and know what it’s like to be grinding it out alone with your laptop for weeks (or months) on end.

I bring all of that experience into my work. When we sit down together, I’m not just looking at your marketing— I’m looking at how all the pieces connect holistically, from buyer psychology to backend ops. I know how to make brands sharper, messaging stronger, and growth sustainable. I’ve done it solo, in boardrooms, and I can do it with you, too.

Highlights from my work

At NOËLLE FLOYD, I delivered +21% follower growth and +512% impressions across platforms in 12 months.

At Oprah’s Book Club, I led a cross-platform social media strategy for 1M+ followers, growing IG by +50%, Facebook by +140%, and Twitter by +45%.

At Kastel Denmark, I contributed to social, e-comm, and influencer marketing that helped the brand hit its highest e-comm sales month ever.

At Helen Kaminski, I oversaw a full e-comm platform migration and grew year-over-year online revenue by 30%.

At Dear Horse World, I grew an IG account from 39k to 59k in six months and produced viral clips seen by millions.

At USHJA, I created a social plan that delivered +98% impressions and +99% interactions in one quarter.

Who this is for

→ You’re tired of pouring time into content that goes nowhere and want marketing that drives real sales.

→ You want expert outside eyes on your new offer, product, or launch so it lands strong from day one.

→ You’ve built traction and are ready to take the next step in scaling your business.

→ You’re at a pivot point and need a trusted partner to help navigate what’s next.

→ You’ve tried different tactics, but they haven’t worked — now you want clarity on what to do differently.

→ You’re looking for strategic guidance from someone who’s scaled brands across industries.

Frequently asked questions

  • Most business coaches focus on mindset, motivation, or frameworks. That’s valuable (I have one myself!), but it’s not what I do. Executive Advisory is hands-on strategy for founders who are already in motion. You’ll get tactical clarity, expert feedback, and strategic partnership grounded in 12+ years of experience building brands, scaling platforms, and making businesses actually work.

  • Fractional CMOs embed into your team to run your marketing: they manage contractors, lead execution, oversee performance, and often act as your head of marketing. Full-service agencies have in-house teams to do the work: writers, designers, ad buyers, and strategists who implement campaigns on your behalf.

    Executive Advisory is neither. You’re not hiring me to manage your team or delegate tasks to my staff. You’re getting a strategic partner who helps you make the right calls — about what to prioritize, what to tweak, and what to let go of — based on 12+ years of experience growing brands across industries. I help you zoom out, clarify your plan, and lead smarter, so your team, contractors, or agency partners can execute with confidence.

  • Yes. If you’re building your business from the ground up and want expert feedback, smart strategy, and a second brain to help shape the path, this container can absolutely support you.

  • Whatever’s most pressing. That could look like offer refinement, launch timelines, campaign pivots, content strategy, audience growth, performance marketing audits, or just talking through something you’re stuck on. 

  • Nope! I advise — you execute. I’ll help you get clear on what to do, why it matters, and how to do it better.

    If you need help bringing things to life, I’m happy to connect you to folks from my large Rolodex of trusted creatives, freelancers and marketing pros. .

  • We’ll set priorities together during our first calls, nd check in regularly to stay aligned. You’re welcome to share updates, wins, or questions in Slack between sessions and we’ll review progress live in our calls.

  • No problem. This container is designed to flex with your actual life, not be another item on your to-do list. You’ll get rescheduling options and Slack support between calls to keep the momentum going.

  • Yes, within reason! Slack is great for quick feedback, content checks, or “what do you think of this?” messages. Deeper dives will happen on our calls, where they get the time, context, and focus they deserve.

  • Sure, if having one other person (like a marketing assistant or VA) on the call helps you implement, I’m all for it. Just note that this is designed as a 1:1 container, not a group consulting space.

  • The Strategic Advisory runs as a 3-month container. You can pay in full at $3,795, or choose a payment plan of $1,425 per month for a total of $4,275.

    An Executive Advisory tier is available to select clients seeking more touchpoints each week and deeper support. This 3-month container includes weekly calls and four days per week of Slack access, at an investment of $7,500.

Let’s get to it

Ready to get started? You can secure your spot in Strategic Advisory with one payment of $3,795, or three monthly payments of $1,425. If you'd like to hop on a quick call to chat and get to know each other first, or if you’re curious about Executive Advisory, share a few details at the form below and we’ll be in touch!

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