THE GAME PLAN

1:1 SOCIAL MEDIA CONTENT STRATEGY + SUPPORT

If you know you've got something worth sharing online, but your social presence feels more shrug emoji than strategic, THE GAME PLAN is the antidote.

It's a custom social media strategy sprint that's built to get you showing up on social with clarity, consistency, and content that moves the needle, not just posting whatever popped into your head while brushing your teeth. (No judgement — we've all been there.)

Does this sound familiar? 👀

→ You’re posting regularly, but you’re not getting results. Something’s not working… but you can’t tell what.

→ You’re launching something new, and “figure out plan for social??” has been at the bottom of your to-do list for months.

→ You’ve got ideas, but no direction — just a saved folder full of Reels and trending audios that you don’t know how to make work for your voice, brand and goals.

→ You don’t need help making content, you have plenty, but you need someone to help you sort through, clarify and organize it.

→ You want to be known for what you do but your messaging feels like a rambling monologue, not a thought leader’s clear POV.

→ You’ve worked with social pros before but everything still felt generic, templated, and disconnected from what you actually want to say.

It's not that you're not trying.

You just don't have a content strategy that actually works for you. 

And once you have a strategy, everything shifts.

YOU’LL ACTUALLY WANT TO OPEN IG

Because it’s not a chore, it’s a tool — one that’s pulling its weight.

YOU’LL FEEL CLEAR, NOT CHAOTIC

No more posting half-baked ideas, or beating yourself up for not posting.

YOU’LL SOUND LIKE, WELL… YOU

It becomes easy to create content that’s authentic, not generic.

less cringe

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more clarity

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less cringe

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more clarity

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less cringe

✺

more clarity

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less cringe ✺ more clarity ✺ less cringe ✺ more clarity ✺ less cringe ✺ more clarity ✺

Meet your strategist, Jessie Lochrie 

I’ve spent the last decade in the digital trenches, building social and content strategy for international brands, public figures, startups, nonprofits, and entrepreneurs.

I’ve crafted Instagram posts for Olympians, royals, and billionaires. I’ve scaled social accounts to millions of impressions — and then done it again (and again).

I’ve launched campaigns that sold out product lines and helped businesses hit their best sales months, then their best sales years. I’ve made more than a few things go viral, and honestly? I don’t recommend it unless you’re VERY well-rested.

In the past year, I’ve generated over 32 million social impressions for my clients, with an average engagement rate of 4.8% (that’s 2–5x higher than the industry average) and an average follower growth rate of 12% (2–6x higher than typical growth).

So when I say I know what works on social, I mean it. I’ve developed a clear philosophy and a repeatable system for content that connects and converts, no matter what the algorithm is doing.

Want the receipts? Here’s a few case studies.

CHRONICALLY ONLINE HORSE GIRL, SEMI-ACCIDENTAL MARKETING EXPERT

SELECT CLIENTS AND PARTNERS

Oprah's Book Club

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NOËLLE FLOYD

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Apple Books

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Kastel Denmark

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Walmart

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USHJA

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Helen Kaminski

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Manhattan Saddlery

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Dear Horse World

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Oprah's Book Club ✺ NOËLLE FLOYD ✺ Apple Books ✺ Kastel Denmark ✺ Walmart ✺ USHJA ✺ Helen Kaminski ✺ Manhattan Saddlery ✺ Dear Horse World ✺

How it all goes down

ONE

First, you fill out a brand discovery intake form with two dozen questions to help me get to know you, your business, and what you want from your social strategy.

Then we hop on a 60-minute kickoff call to define your goals, clarify your audience, and figure out what sets you apart. You bring questions, jumbled thoughts, half-formed ideas. I bring ten years of social strategy experience and a knack for cutting through the noise. Most people walk away from this call saying: “Oh, that’s what I’ve been trying to say this whole time."

TWO

After our call, I build a custom, done-for-you custom strategy deck and content roadmap — one that reflects your brand, your energy, and the way you actually work.

It’s not just “what to post.” It’s what to focus on, what to skip, how to show up, and how often to do it (Plus, I come up with 30 days of sample content so you can hit the ground running).

THREE

Even the best strategy won’t do anything if it just sits in your Google Drive. That’s why The Game Plan includes short-term, high-impact support to help you actually use it. We’ll reconnect for a 30-minute follow-up Zoom to talk through your questions and fine-tune anything still fuzzy.

You’ll also get two full weeks of Slack access (aka me in your pocket) so you can send screenshots, test ideas, and gut-check your content while you’re implementing.

All systems are a go if…

✔ You’re ready to show up on social with clarity, confidence, and consistency

✔ You’ve got something to say or sell and you’re tired of winging it online

✔ You’re over the “educate, inspire, connect” content tips and want something custom

✔ You don’t need hand-holding, but you do want structure, support, and strategy

✔ You’re not afraid to sound like yourself or get a little vulnerable

So are we gonna vibe?

It’s not a good fit if…

✖ You’re looking for done-for-you content creation or brand design

✖ You haven’t launched yet and don’t have anything to promote, sell, or show

✖ You’re not ready to carve out time to implement the plan once delivered

✖ You want a quick fix or viral moment, not a long-term strategy

✖ You want to stay vague online and aren’t ready to have a clear voice or perspective

Here's exactly what you'll get 💪

→ A 60-minute kickoff call to clarify your goals, audience, and unique POV

→ A no-fluff platform + format plan so you know what to post, what to skip, and where to focus

→ A realistic posting rhythm that works with your life, not against it — we’re all only human

→ 3 to 5 signature themes that show off your expertise and make content creation simple

→ A visual vibe reference & inspo, so your content doesn’t just sound right, it feels right too

→ A month of content ideas mapped out, so you’re never stuck staring at a blinking cursor again

→ A 30-minute follow-up call to review, refine, and make sure it’s all working for you

→ 2 weeks of Slack support for “can I post this?” moments and quick feedback

stop guessing

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start growing

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stop guessing

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start growing

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stop guessing

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start growing

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stop guessing ✺ start growing ✺ stop guessing ✺ start growing ✺ stop guessing ✺ start growing ✺

You have questions, I have answers

  • If you’ve truly never posted before, this is probably too early. But if you’ve used a few platforms—even just personally—you’re good. The Game Plan is best for people who have something to say or sell and want to do it more clearly, confidently, and consistently.

  • If you’ve got a service, offer, or product to market, we’re good to go — even (and maybe especially!) if you haven’t launched yet. If you’re still dialing in your angle or positioning, or you’re mid-pivot, I can help with that too.

    But if you’re pre-launch with a product-based business and don’t have samples, visuals, or the product itself yet, hang tight until there’s more to work with — unless you’ve got enough samples for a brand shoot and that’s already in motion.

  • Primarily Instagram—but what you learn can be adapted to Facebook, TikTok, LinkedIn, and more. And yes, I’ve run strategies and campaigns across all of those platforms (and still do today).

  • If you’re a born performer who loves being on camera, we’ll run with that. But most of us aren’t built that way, and I firmly believe you don’t need to film Reels with your face or build a “personal brand” around your life and personality to market a business online.

    The Game Plan is custom-built around your strengths, your comfort level, and what feels sustainable. You can build trust, connection, and a strong online presence without becoming a talking head. (Do you know what I look like? I didn’t think so...)

  • It’s a two-week sprint, followed by two weeks of Slack support. We start with a 60-minute strategy call, then I build your custom strategy deck and 30-day content map. You’ll receive everything within two weeks, along with a 30-minute follow-up call, then we move into Slack for follow-up support.

  • I’ll send you a brand discovery questionnaire to fill out. You’ll need a general sense of what you offer, who you want to reach, and what your goals are. That’s it—I’ll help you clarify everything else during our kickoff call.

  • Show up for our kickoff call. Be honest. Be open. And once the plan lands in your inbox, start using it. I’ll be on Slack for two weeks to help you troubleshoot, refine, and stay on track, but your follow-through is what makes it work.

  • Nope. I’ll give you the strategy, the ideas, the plan, and visual direction—but no done-for-you graphics, videos, or brand design.

  • Yes, we’ll make sure of it — that’s exactly why we have a follow-up call and two weeks to stay in touch on Slack after you get your strategy.

    A shiny deck alone doesn’t get your ideas onto your feed, but accountability and hands-on support do.

  • Not a problem. You can hand off your strategy and content map to a team member, assistant, or social media manager to execute. They’re also welcome to join the kickoff and follow-up calls if you want to loop them in directly.

  • If you want to keep working together, I offer 1:1 hourly consulting calls. Many clients book these monthly or quarterly for feedback, strategy check-ins, and accountability. 

  • Maybe you took a course that gave you a formula that didn’t make sense for your business, or hired a social media manager leaning on “educate, inspire, connect” as content pillars. If it didn’t work, that’s not on you.

    You deserve better than recycled advice. I’ve spent over a decade in this field testing, refining, and building strategies for major brands and corporations. I’m not here to gatekeep what I’ve learned, I’m here to hand it to you.

  • I can’t promise specific results — there are just too many variables (like, say, your product getting stuck in the Suez Canal).

    What I can promise is a strategy that reflects your value and helps you build real connection with your audience. And the strategies I create have fueled to sales, client conversions, and audience growth, over and over again, for many years.

  • Yes — you can choose from a single payment of $2795, or two payments of $1500. If you choose the split payment option, you will be charged upon booking and then 30 days later.

  • No — because this is a fully custom strategy built specifically for you and your business, all sales are final. If you’re not sure whether this is the right fit, feel free to reach out before you book, I’m happy to help you make sure it’s a good call.

  • Email me and I’m happy to answer!