Executive Advisory 1:1
For founders, creators, and visionary leaders who want a second brain, a sharp sounding board, and a strategic partner to help them move — not just think.
This is the next best thing to having me on your team: weekly calls, high-touch support, and clear, in-depth strategy as you navigate launches, pivots, growth spurts, and “what now?” moments.
When the success you wanted shows up, so do a whole new set of problems.
Your momentum and revenue are growing, but you still feel like you’re stuck in the weeds or making it up as you go.
You’ve got numbers, data, and dashboards galore, but no clarity on what to prioritize or change.
You have a team or are about to build one, but you still feel like everythng’s on your shoulders.
You don’t need to figure it out alone. This is exactly what Executive Advisory is for.
If you’re getting it done but tired of doing it alone, you’re in the right place.
From creative direction to campaign pivots, this container gives you full-spectrum support from someone who’s seen what actually works across industries, platforms, and weird horse niches.
Executive Advisory is for leaders who…
→ Are building something new, reshaping what exists, or navigating a growth stage that feels too big to hold alone.
→ Make real decisions week to week, and want guidance they won’t have to second-guess.
→ Are ready to partner with a strategist who can help steer the ship, make smart calls, and keep their marketing aligned and moving.
→ Know what doesn’t work for them anymore, and are ready to build something that actually fits.
→ Want high-level support without adding a full-time hire, a bloated team, or another voice telling them something they already know.
Here’s what Executive Advisory includes.
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Weekly strategy sessions where we map priorities, make big calls, and move forward with clarity
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As-you-need-it messaging with a 24-hour response window — for feedback, “what do you think of this?” moments, and brainstorming.
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I’ll dig into your social insights, ad performance, or sales data each month to help you make smarter, more informed calls.
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Whether you’re scaling, shifting direction, or rolling out something new — you’ll have me in your corner when it matters most,
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I’m not here to hand you a generic playbook. I’m here to help you write one that gets real results for your business, your vision, and at your pace.
Not a coach, not a consultant, but a secret third thing: someone who gets results.
I’ve spent the last 12+ years building strategy, content, and marketing for brands that shape what people buy, follow, and talk about — from luxury fashion labels to global celebrities to the horse world’s best-kept secrets.
A few highlights from my resume:
→ At Noëlle Floyd, I delivered +21% follower growth and +512% impressions across platforms in 12 months.
→ At Oprah’s Book Club, I led a cross-platform strategy for 1M+ followers, growing IG by +50%, Facebook by +140%, and Twitter by +45%.
→ At Kastel Denmark, I contributed to social, e-comm, and influencer marketing that helped the brand hit its highest e-comm sales month ever.
→ At Helen Kaminski, I oversaw a full e-comm platform migration and grew year-over-year online revenue by 30%.
→ At Dear Horse World, I grew an IG account from 39k to 59k in six months, topped the podcast charts, and made plenty of clips go viral.
→ At USHJA, I created a social strategy that drove +98% more impressions and +99% more engagement in one quarter.
→ At Manhattan Saddlery, I led marketing, e-comm, buying, and business development, doubling online sales and getting press from The New York Times and more.
Here’s what you can expect from our work together.
✨ Strategy that moves the needle. From launch timelines to creative direction, you’ll have a seasoned expert in your corner helping you make the right calls and stay focused on what matters most.
✨ Marketing that pulls its weight. We’ll fine-tune your content, messaging, and systems so they attract aligned clients, drive conversions, and support steady, scalable growth.
✨ Clarity that cuts through the noise. You’ll know (and see data of!) what’s working, what needs to shift, and where to double down.
✨ Space to lead like a CEO. With high-level support, you’ll make sharper decisions, protect your time, and build something that feels good to run.
Frequently Asked Questions
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Most business coaches focus on mindset, motivation, or frameworks. That’s valuable (I have one myself!), but it’s not what I do. Executive Advisory is hands-on strategy for founders who are already in motion. You’ll get tactical clarity, expert feedback, and strategic partnership grounded in 12+ years of experience building brands, scaling platforms, and making businesses actually work.
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Fractional CMOs embed into your team to run your marketing: they manage contractors, lead execution, oversee performance, and often act as your head of marketing. Full-service agencies have in-house teams to do the work: writers, designers, ad buyers, and strategists who implement campaigns on your behalf.
Executive Advisory is neither. You’re not hiring me to manage your team or delegate tasks to my staff. You’re getting a strategic partner who helps you make the right calls — about what to prioritize, what to tweak, and what to let go of — based on 12+ years of experience growing brands across industries. I help you zoom out, clarify your plan, and lead smarter, so your team, contractors, or agency partners can execute with confidence.
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Executive Advisory is best for business owners who are already generating revenue and looking to scale, streamline, or grow sustainably, OR those who are actively building toward launch (think: developing a website or e-comm platform, hiring a team, finalizing a go-to-market plan, etc). If you’re in an earlier phase of business, Strategic Advisory may be a better fit.
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Whatever’s most pressing. That could look like offer refinement, launch timelines, campaign pivots, content strategy, audience growth, team dynamics, performance marketing audits, or just talking through something you’re stuck on.
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Nope! I advise but don’t execute, which means I’m not writing your emails, creating assets, or scheduling your posts. I’ll help you get clear on the messaging, action items, timeline and next steps, then you or your team brings it to life. If you need help implementing, I’ve got a Rolodex of copywriters, designers, and marketing pros who I trust and would be happy to connect you with.
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No problem. This container is designed to flex with your actual life, not be another item on your to-do list. You’ll get rescheduling options and Slack support between calls to keep the momentum going.
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Slack is great for quick check-ins and getting unstuck between calls — but it’s not the place for full campaign reviews, detailed audits, or long-form strategy. We’ll dive into the bigger stuff live on our weekly calls, where it gets the time, context, and focus it deserves.
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Of course. You’re the primary point of contact, but I’m happy to loop in team members as long as it supports your goals.
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Executive Advisory is a 3-month container priced at $7,500, with payment plans available.
This isn’t a one-off call or a surface-level coaching offer — it’s a deep, strategic partnership for founders who are actively building, scaling, or reshaping their business. I’m in it with you every step of the way, and I ask for the same in return.
Make it stand out.
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Dream it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Build it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
