What does Roan Pony do?

Roan Pony is a boutique equestrian marketing and consulting studio, based in Los Angeles with clients worldwide. We help business, brands, and organizations grow through social media strategy, digital marketing, branding, and business consulting tailored to the unique needs of the equestrian industry.

What kinds of equestrian businesses do you work with?

Our work supports a wide range of equestrian and lifestyle businesses — including riders, trainers, barns, show organizers, and equestrian facilities, as well as influencers, content creators, and small business owners. We also partner with retail companies, apparel and tack brands, feed and supplement lines, equestrian events, photographers, media outlets, and professional service providers. Whether you’re an individual building a personal brand or a growing business expanding your digital footprint, Roan Pony helps you market with clarity and confidence.

What types of marketing services do you offer to equestrian businesses?

We provide social media and content strategy, creative direction and branding, graphic design, video production or editing, copywriting, paid ads, email marketing, and business development consulting. Every project is custom-built around your goals.

Do you handle social media management?

Roan Pony primarily focuses on strategy, consulting, and campaign planning. We occasionally take on full-service social media management for select equestrian clients or collaborate with trusted creative partners for execution.

What happens during a strategy session or 1:1 consulting call?

A Strategy Session is a one-on-one consulting call focused on your specific marketing or business goals. We’ll review what’s working, identify opportunities, and create an actionable plan for your equestrian marketing, social media, or digital strategy.

How do I get started?

You can book a Strategy Session or inquire about a Custom Project directly through the site. We’ll discuss your goals and recommend the best next step for your equestrian marketing, social media, or business consulting needs.